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Comments
Rick, I don’t find the add offensive, but it is obviously playing off of the tensions in Utah between Mormons and non-Mormons. Given Utah’s ambivalent liquor laws (is the state in the business of suppressing demon drink or profitting from it by forcing it into state-owned pseudo-monopolies?) and the fact that 70 percent of the state is Mormon, beer becomes an important identity marker for the minority population of non-Mormons. I think that the implicit message of the ad is that the Mormon aversion to beer is like the past-Mormon practice of polygamy: something that makes Mormons wierd and ridiculous. Not exactly offensive, but also something less than good clean fun. I may, of course, be wrong. In the immortal words of Freud, sometimes a beer ad is just a beer ad…
Oh how I envy you Alta!
Posted by: Nate Oman | Mar 6, 2006 8:18:09 AM
It’s pretty good, in my view
Then the advertisement is ok. 😉
Posted by: Stephen M (Ethesis) | Mar 5, 2006 1:35:36 PM
Hi Kaimi — It’s pretty good, in my view.
Posted by: Rick | Mar 5, 2006 8:28:15 AM
I’d say it’s neither more nor less offensive than a beer with the slogan: “Acme Beer, as good as having a woman but with more calories!” or something. I mean, come on. There are more important things out there trying to offend me, and I was never going to buy the beer anyway.
Posted by: Sarah | Mar 5, 2006 12:35:32 AM
Rick,
As the resident Mormon reader, I don’t think it’s offensive at all. Of course, I suppose it may depend on the beer’s quality. And alas, as a Mormon, I can’t drink it to find out whether it’s any good. So please, report back to me on whether it’s any good. I don’t mind the polygamy jokes (as long as they’re funny), but I wouldn’t want an inferior product being affiliated with ideas on my religion.
Posted by: Kaimi | Mar 4, 2006 9:39:18 PM
Offensive? No. The ad was so appealing that I bought a sixpack of the beer and brought it home to my wives. They loved it.
(ok, so I pinched the second half of their advertising.)
Posted by: skier | Mar 4, 2006 7:21:24 PM